Brand & PerformanceDesign, engineeredfor results.
10+ years building identities and performance assets that hold up under real ad spend.
Design that survives contact with performance data.
I'm a Senior Brand & Performance Designer with 10+ years designing ad creative, brand identities and landing pages for DTC e-commerce, B2B and SaaS teams. I work remotely from Brazil with clients in Brazil and abroad.
At Metris, a Brazilian performance marketing agency, I design Meta and Google Ads creative for 12+ accounts at once in fashion, wine, musical instruments, industry and retail, iterating on live CTR, CPA and ROAS data with media and strategy teams.
Performance creative for DTC e-commerce brands
Ads and landing pages for direct-to-consumer brands in supplements, wine, fashion and music, built to convert and tested with media and strategy teams.
Results reflect the combined work of design, media, strategy and client teams.
What collaborators say about the work.
The ability to capture our vision and translate it into a visual identity that perfectly represents the company was impressive. The result exceeded our expectations.
The designs we received were extremely creative and well-thought-out, aligning aesthetics with our business strategy. I highly recommend their services!
The professionalism shown was top-notch. The commitment to deadlines, objectivity throughout the process, and a final delivery that surpassed what was agreed upon were the major differentiators.
The communication and attention to detail were a huge differentiator. The ability to align what I had in mind with the final project result was impressive. I was very satisfied.
Strategy
- Brand identity & art direction
- Creative testing with performance teams
- Campaign strategy across funnel stages
Execution
- Graphic & digital design
- Performance creatives for Meta and Google Ads
- Landing page & e-commerce design
- Email marketing & campaign design
Tools
- Photoshop, Illustrator, InDesign, Premiere Pro
- Figma, WordPress, Elementor
- CapCut, Filmora
- AI image & video generation at scale
AI-Powered Workflow
- Claude, Claude Code
- ChatGPT, Codex, Gemini
- AI-generated product imagery & scalable content systems
- ~37% faster production through structured workflows
Metris is a Brazilian performance marketing agency. I'm the senior designer in its media team, producing Meta and Google Ads creative for 12+ accounts at once in fashion, wine, musical instruments, industry, services and retail.
- Accounts reporting 6x–25x ROAS (design, media and strategy combined)
- ~37% faster production with an AI-assisted workflow
- Creative direction for wine, fashion and musical instruments accounts
Independent studio. I design brand identities, landing pages and ad creative for B2B, SaaS, fintech, retail and e-commerce companies in Brazil and abroad.
- Complete brand identity systems
- Conversion-focused landing pages
- Meta & Google Ads creative systems
Digital marketing agency. I designed conversion landing pages and full-funnel Meta and Google Ads sets for digital products and services, from layout to implementation.
- Full Meta & Google Ads sets across funnel stages
- End-to-end design and implementation
One of Brazil's largest performance marketing agencies. I was embedded in the Revenue Trader squad for XP Investimentos, one of Brazil's largest investment platforms, designing UI and performance assets for XP, Rico and Clear.
- 10+ assets delivered per week
- Regulated financial environment
Creative agency. I designed key visuals and integrated campaign systems for B2B and B2C accounts, delivering weekly across multiple clients.
- Key visuals & campaign systems
- Weekly delivery across multiple accounts
A workflow built for volume without losing quality.
Understand the account, the audience and what performance actually needs to move.
Set the creative direction before producing a single asset.
Generative imagery and reusable systems to scale output without losing consistency.
Read results with media and strategy teams, then adjust.
Let's build something that performs.
Open to conversations, collaborations and remote projects with global teams.
avelino@patacho.design