AI-assisted creative production at scale
Generative imagery and reusable briefing systems built to keep quality high as volume scales.
~37% reduction in production time
Reported ~37% reduction in production time versus traditional photo/CGI production, at comparable or higher output volume.
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A generative-imagery production system built to keep visual quality consistent while scaling output across multiple client accounts, using structured, reusable briefing templates rather than one-off prompting.
The challenge
Product and lifestyle shoots are slow and expensive, and campaigns need new images every month. The challenge was to produce more imagery for fashion, wine, leather goods and music accounts without losing brand consistency.
Approach
Instead of one-off prompts, each account gets a reusable briefing template that fixes the brand's light, color, setting and product rules. New images start from that template, so results stay consistent between rounds.
Generated images go through a quality check against brand and campaign guidelines: product accuracy, details, lighting and composition. Anything that misrepresents the product is discarded or corrected.
Approved images are finished and adapted to ad and social formats, ready for the media team.
Scope
- Reusable AI briefing systems for product and lifestyle imagery
- Generative imagery for fashion, wine, leather goods and music-instrument accounts
- Quality control against brand and campaign guidelines
Outcome
Reported ~37% reduction in production time versus traditional photo/CGI production, at comparable or higher output volume.