Performance creative for DTC e-commerce brands
Ads and landing pages for direct-to-consumer brands in supplements, wine, fashion and music, built to convert and tested with media and strategy teams.
Accounts reporting 6x–25x ROAS
DTC accounts including a musical instruments retailer, a winery and a fashion store have reported ROAS between 6x and 25x. Results reflect the combined work of design, media, strategy and client teams.
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A recurring engagement creating paid social and landing page creative for DTC e-commerce brands in supplements, wine, fashion and music. Every asset is built to sell directly to the consumer, inside a shared testing loop with Metris' media and strategy teams.
The challenge
DTC brands buy attention every day. A creative that looks good but does not move CTR or CPA burns budget fast, and even a winning ad wears out within weeks. These accounts needed a steady flow of new concepts, built around real offers and ready to be tested against live data.
Approach
Each round starts from the offer and the audience, not from a layout. First-purchase discounts, bundles, seasonal drops and price anchors each get their own creative angle, so the media team can test the message and not only the visual.
Formats are designed as a system. The same concept is adapted to feed, stories and carousel for Meta Ads and to Google Ads placements, keeping hierarchy and brand rules consistent across sizes.
Results from live campaigns feed the next round. Concepts that lift CTR or lower CPA are expanded into new variations, and the ones that underperform are retired early.
Scope
- Static and carousel ads for Meta Ads and Google Ads
- DTC offer creative: first purchase, bundles, seasonal drops and price anchors
- Iteration on CTR, CPA and ROAS data from live campaigns
Outcome
DTC accounts including a musical instruments retailer, a winery and a fashion store have reported ROAS between 6x and 25x. Results reflect the combined work of design, media, strategy and client teams.